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Meta is shifting its fundraising matching strategy from an emphasis on Giving Tuesday to a focus on long-term, recurring donations.
When people in the U.S. start a recurring donation between Nov. 15 and Dec. 21, Meta will match 100% of the amount after the second month’s donation, up to $100 per donation, $100,000 per nonprofit and $7 million in total across all organizations.
The company will continue to cover donation processing fees so that all money raised via fundraisers on its platform goes directly to the organizations.
Meta
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