Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Cryptocurrency has the potential to revolutionize how the world transacts. One of the leading companies to emerge amid the sector’s growth has been OKX. Haider Rafique, the crypto trading platform’s global chief marketing officer, took the stage Wednesday at Adweek’s Social Media Week Europe to discuss how the platform is using social media and the right partners to build awareness for the potential of crypto alongside Adweek’s Europe brand editor Rebecca Stewart.
The market that never sleeps
According to Rafique, the most exciting thing about the crypto landscape for marketers is that it’s always “on.”
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in