Not all publishers have reams of audience data and a subscription revenue model to play with. While more publishers are putting down the pipes to drive authentication, ad budgets still flow into the open marketplace.
Corey Wong, vp of revenue operations for Leaf Group, joined Adweek’s senior media reporter Mark Stenberg during Publishing Week for a conversation exploring how the company will continue to trade effectively and in privacy-centric ways in the open exchange.
The value of contextual alignment
Some publishers are preparing for the deprecation of the third-party cookie by building up email databases, but according to Wong, Leaf Group is taking a different approach.
“Leaf Group is focused on intent-based content,” he said.
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