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In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets.
“Made to Make You Think” is a milestone in the BBC’s global expansion efforts and debuts in the U.S. following recent investment in North America. Created by agency R/GA with BBC Studios, the commercial arm of the BBC Group, the campaign puts journalists in the spotlight while claiming to be an objective alternative in the cluttered news landscape.
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