Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
What will be the economic impact of the depreciation of the cookie?
What’s the adoption rate of new identity solutions?
What is big tech doing for small, medium and large publishers?
Those are just some of the questions being asked in the IAB Tech Lab’s ‘Voice of the Publisher Survey.’ The survey, in partnership with prebid.org and Engine Media Exchange, was revealed at today’s IAB Tech Lab Transcend Summit 2022.
“Publishers remain the cornerstone of the industry. They have the biggest right to have a voice and a point of view on how we as an industry shape the future,” said Michael Zacharski, global chief executive officer, EMX Digital and Engine Technology.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in