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The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement paradigm to reduce the carbon impact of their media spend, and even more, advertisers don’t even know how to start connecting carbon to advertising, according to previous Adweek reporting.
At Adweek’s NexTech event Nov. 15, pharmaceutical company Sanofi shared how and why they’re making their media buying processes greener.
“The biggest impact of carbon emissions on the planet is impacting people’s health,” said Prasad Ghag, global head of media, digital and strategic planning at Sanofi.
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