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Host-read ad marketplace Gumball, from podcast network Headgum, announced LightningPay, a tool where podcast creators have the option to get paid a few days after a podcast campaign runs.
The tool works through Gumshoe, the company’s audio verification and transparency tool introduced in September that lets Gumball track a campaign and guarantee its completion. Once that’s verified, a transaction will go through to podcasters via Gumball within seven days. The company takes a 5% cut from the profits.
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