Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party

The device debuted at Milan Design Week, following the trend of young adults wanting to detox from technology

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At Milan Design Week, where the world’s most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s. 

Heineken collaborated with streetwear retailer Bodega to create The Boring Phone, a device purposefully designed with reduced tech capabilities. Produced by Nokia manufacturer Human Mobile Devices (HMD), the phone can only send and receive calls and text messages; users won’t be able to browse the internet or download any apps.

The

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