Food Industry News

Marketing Morsels: A Licker on the Loose, Glow-in-the-Dark S'moregazing and More

Some brand shenanigans from the last week

marketing-morsels-jul-15-netflix-licker-cadillac-color — Discover delectable stunts, campaigns and more from brands including Jet-Puffed, WhistlePig x Traeger, Netflix and more.

By Jess Zafarris

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

Morsel #1: A Licker breaks loose from Netflix’s 3D billboard

Resident Evil bursts onto Netflix in 12 hours! Just like this Licker burst out of a NYC billboard! pic.twitter.com/z4SvlJk0Pv

— Netflix (@netflix) July 13, 2022

A new 3D billboard for Netflix’s just-launched Resident Evil series appeared in Times Square this week, in which a Licker from the show breaks out of a container.

Jess Zafarris

Jess Zafarris is the director of audience engagement at Adweek.

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