How Netflix's Marketing Gave Queen Charlotte the Royal Treatment

Planning for the Bridgerton spinoff started 18 months before the premiere

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Queen Charlotte: A Bridgerton Story has debuted atop Netflix’s English TV list with 148.28 million hours viewed, making it the most-viewed title for the streamer this week and allowing it to reach the Top 10 in 91 countries. The big debut gives the company another huge hit right before its first appearance at upfront week on May 17, but Netflix’s shows don’t just become the talk of “the Ton” by accident.

Not unlike a royal worried about their line of succession, Queen Charlotte had a lot of expectations riding on it ahead of its May 4 Netflix debut.

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