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D&AD has awarded its top honor of a Black Pencil to two pieces of creative work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a device that turns the heartbeats of children with heart defects into musical rhythms.
The industry awards body reserves its Black Pencil for truly groundbreaking work and gives out a different number each year (last year, there were five). Pharrell, 21 Savage and Tyler, the Creator’s “Cash In, Cash Out” music video, produced by Division / Electric Theatre Collective, claimed the first 2023 Black Pencil in the visual effects/craft category.
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