Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Skincare brand Eos has found success reaching Gen Z women with bold campaigns that break beauty marketing tropes. Now, it is looking to do the same in a new category as it branches out into men’s shaving products.
Eos has unveiled the “Unmanhandle Your Face” campaign, created by agency of record Mischief @ No Fixed Address, to support the launch of its UltraProtect shave cream line. Two ads lambast the stereotypes often perpetuated by current brand leaders in men’s shaving.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in