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Advertising Video on Demand, or AVOD, is expanding as major streaming services like Netflix and Disney+ get ready to roll out ad-supported options.
But in the ad-supported streaming space, Free Ad-Supported Streaming TV (FAST) is where it’s at — according to viewers and advertisers alike.
Top players in the FAST world, including Samsung’s Karl Meyer, AMC’s Lindsay Stewart, and Pluto TV’s Will Gurman, joined Adweek’s Convergent TV Summit West in Los Angeles Wednesday to talk about how the space has exploded and the appeal of giving classic TV a fresh, modern spin while connecting with consumers nationwide.
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