Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For some ad professionals, the point of entry into creative advertising can be rather general. For Ogilvy Bolivia CEO and chief creative officer Henry Medina, it was actually a very specific ad.
A TV commercial of sausages “that almost makes me eat the television,” he shared with Adweek for Creative Flavor, a series created in partnership with Produ and Circulo Creativo. “Then I understood the power of images, words and sounds, and wanted in that very moment to learn how to persuade through them.”
Who
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in