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With over 2,000 documented uses, WD-40 is something many people use to fix their creaky doors or remove squashed bugs from a windshield. However, the brand and Indian agency Sideways have come up with another creative—and yeah, fairly illegal—use for the legacy product.
The brand launched a one-minute spot titled “Prison Break,” which follows a man as he tries to manufacture a contraption to help him break out of his prison cell. Picking up materials such as a fork, pieces of metal and a sling shot, the man sneaks his contraption into his cell and uses it as a way to pick up a can of WD-40, notably bypassing a set of ostensibly useful cell keys in favor of the product.
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