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Cannes Lions will introduce another new award this year—Entertainment Person of the Year, which will be handed to entertainer and entrepreneur Kevin Hart.
The award has been created by the festival in recognition of the role that entertainment plays in marketing and communications, with the aim of celebrating creativity and entertaining content creators.
It will be bestowed on Hart, who is the founder and chairman of media company Hartbeat. Hart will speak onstage as part of the award’s accompanying seminar.
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