Fox World Cup Marketing Campaign Is at Liberty to Showcase Team USA

The company will have a multiplatform approach for the 64-match women's tournament

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With the U.S. Women’s National Team roster (finally) revealed and under a month to go until the 2023 FIFA Women’s World Cup kicks off, Fox Sports unveiled its massive marketing campaign for the tournament.

The USWNT is targeting an unprecedented third-consecutive title, and Fox has the exclusive television rights for the July 20-August 20 event—kicking off a host of activations throughout the country, many of which will continue throughout the tournament.

The company will present all 64 matches on Fox and FS1, with every match streaming on the Fox Sports app.

“There’s going to be a moment this summer when the world is going to focus on these athletes from all over the country, and at the red-hot center of that is the U.S.

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