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As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli and TelevisaUnivision’s Donna Speciale. Now, it’s time for Rita Ferro, Disney’s president of advertising sales and partnerships.
Disney brought several big names to its Tuesday upfront event at the North Javits Center, including Kim Kardashian, Kevin Feige and Angel Reese. But like with most of the events throughout the week, the ongoing Writers Guild of America strike complicated things, leaving many entertainers, including the company’s annual upfront roaster, Jimmy Kimmel, out of the presentation.
Despite
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