ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis.
First-time partners X Games and Amtrak are launching a sustainably-minded collaboration that aims to take cars off the traffic-choked roads of Southern California and deliver fans by rail to the upcoming three-day sports event.
As part of the deal, Amtrak’s Pacific Surfliner trains that run between the Central Coast and San Diego will be wrapped with action-packed images of the athletes taking part in the summer competition. Among the stars slated to attend are Sky Brown, Nyjah Huston, Garrett Reynolds and Rayssa Leal.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in