Diversity, Equity and Inclusion

Blind Models Strike a Pose in This Campaign for Better Disability Inclusion

Havas Group Peru calls for more inclusive hiring practices that benefit disabled communities

A group of blind models wearing and posing with sunglasses — Cercil, a care center for the blind, collaborated with Havas to create the campaign “Models That Will Be Seen."Havas Group Peru, Cercil

By Natalie Venegas

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

While there have been significant efforts made in celebrating the disability community, seen in brand campaigns such as Unilever’s Degree’s Sick Beats, for example, the ad industry still significantly lacks disability inclusion, especially when it comes to hiring new talent.

In an effort to put disability inclusion at the forefront, Cercil, a comprehensive care center for the blind in Lima, Peru, collaborated with Havas Group Peru to create “Models That Will Be Seen,” a campaign aimed at hiring blind diverse talent.

Natalie Venegas

Natalie is Adweek's breaking news reporter covering Agencies and Creativity.

Recommended articles