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Ahead of the release of the Dragonflight expansion for World of Warcraft Nov. 28, video game company Activision Blizzard partnered with Twitter—prior to the social network’s takeover by Elon Musk last week and massive layoffs this week—to kick off a #WarcraftStory promotion.
This activation will encourage World of Warcraft players to tweet details about their in-game character (the character’s name, realm and region) while tagging the official World of Warcraft Twitter account and including the #WarcraftStory hashtag.
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