Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In today’s culture there’s no shortage of creative, unique and even weird drink combinations. For the holidays, Pepsi is reviving a niche favorite with some help from Lindsay Lohan.
The brand is encouraging fans to try an unconventional twist on a holiday favorite, Pilk. For those who may not know, Pilk is the combination of Pepsi and milk, which many may also remember from the 1970s sitcom Laverne & Shirley. The concoction experienced a recent resurgence thanks to TikTokers who recirculated the mix under the name “dirty soda.”
To
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in