Xbox and Sorenson Launch a New Channel Featuring ASL Interpretation

The partnership yields 25 hours of accessible streaming each week

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The Xbox Twitch channel has 635,000 followers who tune in to see daily gaming streams including interviews and esports tournaments. Xbox is letting more gamers get in on the fun with its launch of a new Xbox ASL channel with American Sign Language interpretation from inclusive communication service provider Sorenson.

“Gaming with Twitch is a very communal experience for fans and gamers as celebrities,” Sorenson chief relationship officer Lance Pickett said in a statement. “With ASL interpretation, Deaf gamers can join and fully participate in that community.”

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in