National Basketball Association All-Star Luka Dončić turned over control of his TikTok account Thursday to Luk.AI, his artificial intelligence alter ego.
The virtual likeness was constructed using the Unreal Engine 5 MetaHuman framework from Fortnite developer Epic Games, and he was then augmented with neural network technologies trained with real-world facial animations from a performance capture of Dončić, enabling Luk.AI to exist across emerging extended reality mediums, film, games, short-form video and television.
Luk.AI will predominantly reside on TikTok, with opportunities for new experiences and virtual worlds over time.
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