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VidMob, a technology platform focused on intelligent creative and marketing performance, has raised $110 million in its Series D funding.
The technology company made the announcement Wednesday, saying Shamrock Capital, which also owns Adweek, led the investment round.
“I just couldn’t be more proud of this whole group of folks. It’s our employees. It’s the existing investors. Things like this never get done without a lot of people being involved. And especially in everything that’s going on in the market and the economy more broadly, to get something like this done is definitely a testament to the quality of the business and, frankly, the quality of the team we have,” VidMob CEO Alex Collmer told Adweek.
The CEO said the relationship with Shamrock began through recommendations from two board member advisors, former Facebook CMO Antonio Lucio (who is also on Adweek’s board of directors) and former Omnicom executive vice-chairman Mainardo de Nardis.
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