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Successful ads aren’t just built on creativity, but on research into human psychology. Liberty Mutual owns up to how it’s using proven marketing techniques in its “Something to Help You Remember” campaign from Goodby Silverstein & Partners New York.
The campaign features four spots—“Heartwarming,” “Romance,” “Young People” and “Catchy Song”—all opening with a Liberty Mutual representative standing in a bright yellow set with a model home. The premise is that since research shows people remember ads with the spot’s titular element, it’s delivering just that “to help you remember that Liberty Mutual customizes your home insurance.”
Each
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