Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Alisa Bowen has been elevated to president of Disney+, the company announced Thursday.
In the new role, the Disney+ president will attempt to build the streaming service’s reputation as a global destination for premium content. Bowen will continue reporting to Michael Paull, president, DTC, Disney media entertainment and distribution.
“Alisa has been an indispensable member of our leadership team since the inception of Disney+,” Paull said. “She possesses a rare and valuable combination of deep institutional knowledge, forward-thinking innovation and global vision rooted in a strong focus on our consumer that is perfectly suited for this critical role, and I am confident that she will have an immediate and positive impact on the business.”
Bowen most recently served as evp of global business operations for the company’s OTT platforms, including Disney+, since its launch in 2019.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in