Dog Food Brand Jinx Announces Its Latest Endorser and Future Ad Star, Chris Evans

For many of our four-legged friends, the hardest part of the day is waiting for the next meal or treat. But for pet parents, the hardest part may be looking for that healthier dog food to feed their companions. Not to worry: dog food brand Jinx has not only figured out a working formula, but just the right hero to tout its benefits. In an effort to create awareness around making better, healthier dog food, Jinx is teaming up with actor Chris Evans for a new, forthcoming campaign. As part of the campaign, the brand announced that the actor, entrepreneur and proud dog dad will also play an active role in its business and creative direction. Evans will be involved in the brand’s strategy and marketing efforts, including an ad campaign—which he will star in—launching later in the year. With this new partnership and campaign, the brand continues to aim toward being a single destination for all things dog wellness. Formulated by animal nutritionists and approved by certified veterinarians, Jinx aims to offer the balanced nutrition that all dogs need while providing an affordable and accessible product that's available at over 2,000 Walmart locations. From consumer to camera-ready Although Evans has not partnered with many brands in the past, the Marvel alum says his introduction to Jinx came as a consumer while searching for a safer food brand for his dog, Dodger. Ultimately, he developed a deeper interest in the brand as he learned more about it. "Just hearing about its mission and starting with the health of your animals and giving dogs good food and caring about the nutrition shouldn't brake the bank," Evans told Adweek. "It shouldn't only be the rich dogs that are healthy and eat well. They've really done something great here." As far as the creative future of the brand, Evans aims to strike a balance between being informative, entertaining and heartfelt. "The main goal is to bring product awareness and I think there is a way to make something that's fun, catchy and also pulls at the strings of why we love dogs," he said. "We all want to have as many years as we can with our furry friends, so just making sure dogs are healthy and happy is the goal." Fetching better food Since the pandemic began, researchers have noted a widespread increase of consumers caring more about the ingredients that go into their pets’ food. The Los Angeles-based brand—touting a celebrity backed investor list that includes Halsey, Odell Beckham Jr., Trevor Noah and more—is just one of the many brands that have frontlined its formula to attract more loyal consumers. For Jinx, adding Evans as an endorser should be a hit with his millions of fans—especially the ones looking to adjust their pets' diets. “We are thrilled to have Chris on our team. His entrepreneurship and his love for his dog makes him a valuable addition to the Jinx leadership team,” Sameer Mehta, co-founder of Jinx, said in a statement. “Our vision is to elevate the way we care for our dogs by providing premium, clean-label nutrition at an attainable price point." You can find out more about Jinx products on the brand's website. The ‘Best Kids’ Are Fur-Covered in New Campaign From Halo Pets