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#BuyBlack Friday returned to Meta’s platforms Wednesday for a third consecutive year.
Black-owned small and midsized businesses in North America can visit the #BuyBlack Friday site for free education, resources and training on how to use the digital tools that are available to them to connect with customers and drive sales, while shining the spotlight on their diverse businesses.
One-on-one marketing support can be accessed via the site, as well as several highlighted Black-owned SMBs and their success stories.
Meta emphasized the importance of the holiday shopping season, saying that 25% of minority-owned businesses in the U.S.
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