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It’s a golazo for TelevisaUnivision and Liga MX.
The Spanish-language media and content company partnered with Mexico’s top soccer (or fútbol, to the rest of the world) league to exclusively bring its commercial rights to the U.S.
TelevisaUnivision is giving brands access to Liga MX’s enormous fan base through IP-driven media, experiential, retail activations and more. The partnership includes global rights, excluding Mexico, where the league represents its own assets.
“We’re bringing to market not just the media and partnership rights that we have existing, but also the ability for brands to get deeply involved with Liga MX—use the rights, leverage legends, do on-site activations, all the things you do with an official sponsorship,” Dan Riess, evp and chief growth officer of U.S.
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