Taco Bell is often a go-to spot for late-night cravings, but a new campaign starring Jason Sudeikis aims to lure consumers in daylight, too.
A 30-second ad launching March 21 shows Sudeikis, who repeatedly expressed his love for the brand in interviews, responding to a real social media post about how “Taco Bell only really hits after midnight.”
The poster, a man named Howie who was paid to participate in the campaign, digs into Taco Bell at 1:52 p.m.
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