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In the off chance that you haven’t heard, Taylor Swift released her newest album, Midnights, last Friday, and Snap inc. teamed up with Blnk on three custom augmented reality lenses to mark the event.
Landmarker lenses for Big Ben in London and the clock in Grand Central Terminal in New York will trigger an AR experience when Snapchatters scan either clock with their camera, transforming the clock’s face into the clock on Midnights and spinning their hands until they stop at midnight, at which point the entire structure will become a record player complete with gears, turntables, spinning vinyl and music from the album.
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