Is bacon a gateway meat for members of the vegan community? Oscar Mayer believes this to be true, and it has survey results to back that assertion up.
According to a recent survey of 1,000 participants by Oscar Mayer, 64% of vegans responding wished they could eat bacon, and 56% admitted to being tempted by its taste.
The Kraft Heinz brand is observing World Vegan Day Nov. 1 by removing any trace of bacon from its social media accounts and removing the “crispy delicacy” from paid media for the day.
Followers are encouraged to join the fray by pledging to give up bacon Nov.
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