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Pinterest teamed up with the U.K.’s Uncommon Creative Studio and global media agency Mediahub on integrated campaign “Don’t Don’t Yourself,” which encourages people to shed their doubts and hesitations and try new things, with the platform’s help.
The company explained in a statement, “Fear of failure. Judgment. Doomscrolling. Procrastination. Inner critic. Too much of the world distracts us, makes us doubt ourselves and makes us think we’ll be laughed at if we try. According to new research commissioned by Pinterest, both Americans (33%) and Brits (29%) rank fear of failure as the top factor holding them back from trying new things.
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