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The All England Lawn Tennis Club is hoping to attract new fans for The Wimbledon Championships, which kicks off its qualifying competition on June 26, by dropping a soundtrack for the tournament.
In a new marketing tactic for Wimbledon, the music from hip-hop and electronic producer Hudson Mohawke, with vocals from GiGi Grombacher, will be available on streaming platforms such as Apple Music and Spotify on June 28. The track is part of a campaign created by agency McCann London.
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