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This week’s edition of Marketing Morsels is stuffed with delightful—and holiday-themed—samplings from Ocean Spray, Pearl Milling Company, Jim Beam and many more. Enjoy the assortment!
Morsel #1: BMO’s shoppable ornament supports women-owned businesses
As an extension of its 2021 #WrapTheGood campaign, which featured shoppable wrapping paper, banker BMO and FCB Canada have developed a holiday ornament that serves as a miniature catalog featuring products from women-owned businesses. The pages of the little book-shaped ornament show images of different products, as well as QR codes linking to the product page.
Morsel #2: Ocean Spray cranberry sauce jiggles… for 10 hours
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