Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
When it comes to the future of gaming, accessibility and representation are key.
Since the 1980s, gaming has been marketed as a male-dominated industry. But that’s not the case. “I’ve been playing video games since I was 4 years old,” said Jaye “Letta J” Watts, founder and CEO of Coexist Gaming.
“Men have often shunted women from the space,” added Jay-Ann Lopez, founder and CEO of Black Girl Gamers.
Both founders are on a mission to create inclusive and accessible communities for gamers from all walks of life.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in