This Horror Film Exposes the Scary Reality of Classism in the Workplace

Campaign highlights the class pay gap and asks employers to address inequality

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As another Halloween passes, a terrifying specter is haunting the U.K. This is no ghost or ghoul, however: its presence is very real. The spirit stalking the country is classism, and it is holding many people back in their workplaces, according to an unsettling new campaign.

A horror film from the Department for Opportunities, the advocacy and campaigning arm of British nonprofit the Social Mobility Foundation, exposes the frightening truth of workplace classism and the class pay gap, in which people from working class backgrounds tend to earn less than their counterparts who had middle class upbringings.

Research

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in