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Starting a business in the thick of the pandemic is not the easiest road to success, but Reels and other short-form video options have helped propel direct-to-consumer beauty brand Youthforia to four times the revenue in 2022 than it took in the previous year.
“Not going out and seeing people, I realized makeup was part of your routine,” Youthforia founder Fiona Chan told Adweek. “I wanted something that would be a part of routine post-pandemic.”
While Reels are the driving force behind Youthforia’s growth, it also creates content for TikTok and YouTube Shorts.
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