Terry Crews' President Camacho 'Leads From Behind' in Colon Cancer PSA

The star's new agency, Super Serious, partnered with Ryan Reynolds' shop Maximum Effort on the campaign to combat 'the preventable cancer'

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

President Dwayne Elizondo Mountain Dew Herbert Camacho has come from the future to encourage the public to “get your ass checked” in the latest entertaining installment from the Colorectal Cancer Alliance’s “Lead From Behind” initiative.  

In “Inside President Camacho,” the patriotically clad character from the 2006 cult film Idiocracy—memorably played by Terry Crews, who has reprised the role multiple times since—shows up to the doctor’s office, camera crew in tow, to announce he’s returned to the past to “get the best care now, so that I can live forever.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in