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Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company’s proprietary audience and data management platform, Converged.
HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers.
“Samba TV’s direct relationship with the consumer and the accuracy of their data—which we have found to be the most representative TV data set in the U.S.—will
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