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Less than two months after John Halley took the reins as Paramount’s ad chief, the organization has a new structure.
Paramount’s advertising department will be organized around three key pillars, which the company said will simplify and streamline its process. These include an agency holding company model, a dedicated digital infrastructure and specialty sales organizations.
The holding company model is designed to align workflows and will serve as centralized representatives of Paramount’s portfolio with accountability across all assets.
The specialty sales organizations will be broken up into sports, prime, kids, programmatic, vantage, creative plus and performance marketing, providing horizontal sales support across the holding company leads.
Halley
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