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The conflict between the dairy industry and plant-based brands heated up this year when the Food and Drug Administration ruled that the latter could call themselves milk. Following that decision, MilkPEP (short for Milk Processor Education Program) ran a campaign that garnered attention for its star–Aubrey Plaza–mocking the plant-based sector and arguing “only dairy milk is real milk.”
Now oat drink Oatly is firing back by touting its sustainability and challenging the dairy industry to show its carbon footprint.
Oatly
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