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A wise person once said, “don’t read the comment section,” but there might be some golden nuggets of inspiration hidden there—at least for beauty and skincare brand Eos.
Eos has grabbed attention with “Dirty DMs,” a playfully NSFW spot created in collaboration with community-powered content creation platform Tongal. The comical 60-second video introduces viewers to a friendly grandmother, who cheerfully reads a stack of curated social media comments about the brand’s Vanilla Cashmere Body Lotion.
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