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Amazon Prime Video—one of the last major streaming services without commercial breaks—will soon have TV advertising.
Fans of flagship series like Marvelous Mrs. Maisel or The Boys will soon see “limited advertisements” in Prime Video programming, the company announced this morning.
“We aim to have meaningfully fewer ads than linear TV and other streaming TV providers,” Amazon said in a statement.
Though the company didn’t give specific ad loads, the lowest benchmark for ad time on a streaming platform is around four minutes per hour.
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