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As National Hockey League players begin taking to the ice to begin the regular season Tuesday—joining the San Jose Sharks and Nashville Predators, who already faced off in two games in Prague—fans will soon have hashtag-triggered emojis for their respective teams at their disposal on Twitter.
The social network said global conversation about the NHL rose 41% in September compared with August, while usage of the hockey stick emoji climbed 33% over the same period.
Last season, 39% of conversation about the NHL on Twitter came from fans outside of the U.S.
When fans use the following hashtags in tweets, the respective team’s logo will appear:
- Anaheim Ducks: #FlyTogether
- Arizona Coyotes: #Yotes
- Boston Bruins: #NHLBruins
- Buffalo Sabres: #LetsGoBuffalo
- Calgary Flames: #Flames
- Carolina Hurricanes: #LetsGoCanes
- Chicago Blackhawks: #Blackhawks
- Colorado Avalanche: #GoAvsGo
- Columbus Blue Jackets: #CBJ
- Dallas Stars: #TexasHockey
- Detroit Red Wings: #LGRW
- Edmonton Oilers: #LetsGoOilers
- Florida Panthers: #TimeToHunt
- Los Angeles Kings: #GoKingsGo
- Minnesota Wild: #mnwild
- Montreal Canadiens: #GoHabsGo
- Nashville Predators: #Smashville
- New Jersey Devils: #NJDevils
- New York Islanders: #Isles
- New York Rangers: #NYR
- Ottawa Senators: #GoSensGo
- Philadelphia Flyers: #FueledByPhilly
- Pittsburgh Penguins: #LetsGoPens
- San Jose Sharks: #SJSharks
- Seattle Kraken: #SeaKraken
- St. Louis Blues: #stlblues
- Tampa Bay Lightning: #GoBolts
- Toronto Maple Leafs: #LeafsForever
- Vancouver Canucks: #Canucks
- Vegas Golden Knights: #VegasBorn
- Washington Capitals: #ALLCAPS
- Winnipeg Jets: #GoJetsGo
The player accounts with the most Twitter mentions worldwide during the 2021-22 NHL season (Oct. 12, 2021, through June 26, 2022) were:
- Auston Matthews, Maple Leafs (@AM34)
- Alex Ovechkin, Capitals (@ovi8)
- Connor McDavid, Oilers (@cmcdavid97)
- Claude Giroux, Panthers (@28Cgiroux)
- Trevor Zegras, Ducks (@TZegras11, follower count up 158% since the start of last season)
- Nazem Kadri, Flames (@43_Kadri)
- Evander Kane, Oilers (@EvanderKane)
- Robin Lehner, Golden Knights (@RobinLehner)
- Mitch Marner, Maple Leafs (@Marner93)
- Cale Makar, Avalanche (@CMakar8, follower count up 87% since the start of last season)
The team accounts with the most Twitter mentions last season were:
- Rangers (@NYRangers)
- Avalanche (@Avalanche)
- Maple Leafs (@MapleLeafs)
- Lightning (@TBLightning)
- Penguins (@Penguins)
- Hurricanes (@Canes)
- Oilers (@edmontonoilers)
- Bruins (@NHLBruins)
- Golden Knights (@GoldenKnights)
- Canadiens (@CanadiensMTL)
And the team hashtags with the most Twitter mentions last season were:
- Avalanche, #GoAvsGo
- Rangers, #NYR
- Maple Leafs, #LeafsForever
- Canucks, #Canucks
- Oilers, #LetsGoOilers
- Canadiens, #GoHabsGo
- Islanders, #Isles
- Lightning, #GoBolts
- Blues, #StlBlues
- Wild, #mnwild