Adweek Podcast: Marketing, Meet Ramadan

Unpack how Gen Z and millennial Muslim Americans celebrate Ramadan

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and agencies managing editor Jameson Fleming are joined by Mojo Supermarket founder and creative director Mo Said and strategist Siham Saleh.

Together, they discuss Ramadan marketing (or lack thereof) and the work behind The Mojo Ramadan Report, an original research study unpacking how Gen Z and millennial Muslim Americans celebrate Ramadan and how brands can participate meaningfully.