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In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Terry Stanley, Adweek’s senior editor covering cannabis marketing.
Approaching the increasingly widely celebrated cannabis holiday of April 20, or 4/20, the team discusses the current state of cannabis marketing, the wide range of consumers from boomers to luxury shoppers taking interest, and why we’ll see more experiential marketing puff up.
