United Airlines Turns the 'Skip Ad' Button Into a Plug for Its On-Demand Customer Service

This 15-minute spot for Agent on Demand really tests your patience—and that's the point

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If you’re tired of standing on long airport lines, United Airlines feels your pain and your waning patience. With its latest campaign, the airline carrier is offering customers Agent on Demand, a customer service function that connects travelers to United reps via the app, without having to physically wait in line. If that kind of convenient simplicity sounds like your thing, then this ad is for you.

But if you’re the kind of person who experiences a special kind of joy while waiting in long, slow-moving lines, then this ad is also for you.

72andSunny, the brand’s AOR, created a tongue-in-cheek film, making use of YouTube’s “skip ad” button for United Airlines.

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