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When ad-tech’s glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France’s annual festival of creativity.
In 2023, it’s creators’ turn to plant their flag in the sand.
By Influencer Hub estimates, the creator economy is currently valued at more than $104 billion and is projected to grow to more than $200 billion by 2026. With this in mind, several industry insiders told Adweek that CMOs are gearing up to hob nob with a new school of content makers and influencers at Cannes Lions.
Following official stage appearances last year from celebrity creator multi-hyphenates like Issa Rae, Paris Hilton and Ryan Reynolds, a lineup of creators are getting top billing on the main festival line-up for 2023.
Palais
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